INDUSTRY |
PROBLEM |
METHOD |
| Manufacturing | Determine consultants’ and users’ attitudes toward a new product and ways in which information about the product are provided. | International multilingual web questionnaire |
| Tourism | Gauge tourist traffic and travelers’ likely interest in a new attraction | Intercept interviews |
| Computer software | Gauge behavior and attitudes toward a widely used software utility among skilled users. Seek users’ recommendations for product enhancements. | Faxed questionnaires and web site survey |
| Primary health care | Measure patient attitudes and behavior toward defined services and service providers. | Telephone interview and printed questionnaires |
| Financial services | Gauge potential for offering new services or expanding into new geographic regions. | Three focus groups |
| College | Gauge career development paths and attitudes of recent graduates toward institution, as background for placement and development planning. | Mail questionnaire |
| Food retailing | Gauge customer interest in new services. Measure demographics and behavior of new customers. | Mail questionnaire |
| Sporting goods manufacturing | Profile product buyers’ demographics, behavior using products and attitudes toward manufacturer and its competitors. | Warranty questionnaire |
| Fundraising | Measure donors’ and potential donors’ prior gift-giving behavior and gauge their attitudes which are likely to influence future gift-making behavior. | Mail questionnaire |
| United Way office | Assess perceptions of human service needs among service providers and general public to aid resource distribution planning. | Focus groups and telephone survey |
| Municipal government | Assess use of and need for expansion of indoor recreational facilities. | Focus groups and mailed questionnaire |
| Home heating oil retailing | Test new ideas for packaging and pricing services. | Focus groups |
| College | Assess faculty and staff housing needs and attitudes toward housing alternatives. | Mail questionnaire |
Brand Study
An X/Y graph shows brand positioning issues. More.
Price Point Research
Price clearly influences demand for a new drug. More.
Needs Assessment
Human services needs cluster in five areas, according to a United Way study. More.