Research Capabilities

We work with clients ranging from small entrepreneurs to Fortune 500 corporations.

Typical client studies involve:

• Defining the research problem
• Deciding what questions to ask and how best to ask them
• Determining which individuals to contact
• Choosing the best method to communicate
• Gathering the data
• Analyzing the information
• Presenting the results
• Translating the results into action plans

Our marketing expertise allows us to be more than a simple data collection service. Because we understand the objectives to which the research results can be put, we can supply more accurately focused research and follow-up recommendations.

Additionally, we have long-term service-provider relationships with two management consulting firms, one with extensive capabilities in marketing, recruiting and mergers and acquisitions and the other with international experience in property and resort development.

Brand Study
An X/Y graph shows brand positioning issues. More.

Price Point Research
Price clearly influences demand for a new drug. More.

Needs Assessment
Human services needs cluster in five areas, according to a United Way study. More.